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Lisa McLatchie, Author at Toronto Personal Stylist
Colour Psychology 101

Colour Psychology 101

 

Colour can be used in so many ways when it comes to getting dressed.

  • It can be used to bring attention to a specific area.
  • Detract from other areas.
  • Compliment your skin tone.
  • And even express your Personal Style.

But it’s also important to understand the different messages that different colours send.

Because once you are clear on the type of message the colours you are wearing are giving off, you can then start to use them to your advantage.

In business meetings, interviews, networking, dating, with your clients, or even with your children!

So, let’s start with the basics…

The Neutrals

 

Though technically not a colour, black is one of the most popular choices in clothing.

Primarily because it is easy to wear, co-ordinate with, and is always available,

When it comes to the psychology of colour – black projects authority, power, mysteriousness and timelessness. 

If you need to be taken seriously in a meeting, black may be a good option.

If you wear too much black though, you may be viewed as unapproachable or untouchable.

 

Another “non-colour”, white is a very clean and simple hue and is often associated with purity and hope.

White has reflective properties and can be hard to stare at though.

So be careful if you need to be the focus of a meeting or conversation.

 

Grey is a great colour because it is considered extremely neutral and conservative.

It’s also the only neutral that doesn’t elicit a strong physical or emotional reaction.

 

 

Brown tones (like chocolate, caramel, or tan) are seen as dependable, responsible and genuine.

Thought of as a very earthy colour, people are more likely to trust someone wearing brown.

Now, let’s talk about bolder colours!

 

 


Red can be seen as quite intense, passionate and aggressive.

Seeing the colour red can cause a physical reaction that actually raises your pulse…making it a very powerful colour.

Red also has the longest wavelength, so it appears to be closer to us than it actually is, 

Which is why it demands attention and is the first colour the eye goes to.

 

 


Associated with sunshine, yellow is full of positivity and happiness.

Yellow is the colour that has the strongest positive emotional effect on people, making it an ideal colour to wear on a dreary, rainy day because it can raise your energy level and the energy levels of those around you.

 

 

Orange is very vibrant and full of energy.

Considered a “friendly and inviting” colour, it represents abundance and physical comfort.

Be wary of wearing too much orange though as it can give the impression that you can’t be serious or lack focus.

 

 

Green symbolizes nature and prosperity and can project a calm, conservative, and stable image.

Because green is in the center of the colour spectrum, it is seen as extremely balanced.  

When you need to project an impartial and reassuring image, green is the go-to colour.

 

 

 

Blue is another calming colour that also symbolizes loyalty and security.

It is a mentally stimulating and productive colour.

So if you need to get your to-do list in check, throw on some blue.

 

Purple represents royalty, sophistication, spiritual awareness and wealth.

Because purple is not a common colour found in nature, it can appear “fake” to some.

It is also an extremely creative colour and promotes deep contemplation.

Fascinating, right?

Now that you know which colours elicit different responses, you can start to have some fun.

Experimenting with different colours to see what works best for you.

And if you’re wondering which colours are the most flattering for your unique colouring, message me here to find out more about my Colour Analysis Sessions in Toronto.

In the meantime…

Go have some fun experimenting with colour!

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What I REALLY think about your outfit

What I REALLY think about your outfit

When I meet someone new and they find out what my profession is, I always get a response along the lines of…

“Oh no! You must be mortified at what I am wearing!”

I’m also often asked if I’m always “checking people out” to see what they’re wearing.

Well, my answers may surprise you.

The short version is, No and No.

Now for the longer version…

I really don’t really care about what you’re wearing.

Or what anyone else is wearing for that matter.

There, I said it!

What I do care about though is if you DO NOT feel comfortable or confident in your clothing.

Getting dressed is something we all have to do every day.

Well, unless you’re a nudist, iIn which case you probably don’t have any confidence issues!

Back to my point though…

We all get dressed EVERY DAY and if getting dressed is something you struggle with more often than not and you don’t like what you’re wearing or how you look in your clothing – it is undoubetedly going to have a negative effect on your self esteem.

That’s what concerns me.

That’s what I care about.

That’s why I want to help.

So, whether you want to go all in or just get a taste, I wanted to make sure you knew about all the ways I can help you get there (yes, some are paid, but even more are FREE!):

1. Sign up here for FREE access to my ‘Style Made Simple‘ online library to get my best (and FREE!) downloadable style guides. Did I mention they’re all FREE?! 🙂

Psst! When you sign up for my FREE Style Made Simple Library, you’ll also get a one time offer for a major discount on my digital Style Guide; Irresistibly Stylish.

2. Join my FREE Facebook Group, The Style Society.

3. Get a step by step system to learn how to build your own Capsule Wardrobe by signing up right here for my 5 day video series, the Capsule Wardrobe Challenge.

Psst! When you sign up for my FREE Capsule Wardrobe Challenge, you’ll also get a limited time offer to save money on the cost of my online program, The Effortless Style Kit.

4. Click here to follow me on Pinterest (my fave online hang out) for lots of visual style fun, tips, and tricks.

5. Purchase a copy of my Irresistibly Stylish Style Guide that is full of easy and effortless style tips so you can look and feel your best every single day.

6. Let me help you build your own seasonal Capsule Wardrobe (and show you how to wear everything in it) by joining the program that women all over the world are raving about – The Effortless Style Kit.

 

See?!

There’s something for everyone (and every budget) and no shortage of ways I can help you!

You CAN feel great about how you look and what you’re wearing.

And if you’re already feeling great and are rocking your Croc’s or strutting around in your stilletto’s, good for you!

Because if you feel good about YOU and what you’re wearing, then who cares?

Certainly not me. 😉

 

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My First Vlog: My 3 year old’s annoying styling technique, a play date, and channeling my inner Whitney Houston

My First Vlog: My 3 year old’s annoying styling technique, a play date, and channeling my inner Whitney Houston

So, I am trying out something new…

Vlogging!

If you haven’t heard of vlogging, it’s a video blog.

I have to be honest, I’m not sure how I feel about it (like, do people REALLY want to see a behind the scenes of my personal life and business???), but I am giving it a shot. 

Watch my first Vlog (a simple “day in the life”) below…

Then, feel free to message me at lisa@lisamclatchie.com and let me know what you think and if you want to see more.

Like I said, I am not sure how I feel about doing them, so I am not going to keep doing them if people could care less. 🙂

Oh, I almost forgot about one other new thing I have to tell you about!

I have set up a new digital style library called the ‘Style Made Simple Library.

It includes my best style resources all in one place and it’s FREE to access!

You do have to sign up to get access (and for me to e-mail you the top secret password), but like I said, it’s completely FREE – just click here to sign up to get access.

See you on the other side!

 

6 Ways To Become a More Conscious Clothing Consumer

6 Ways To Become a More Conscious Clothing Consumer

I have loved clothes for as long as I can remember.

Obviously – I have built an entire career around it.

I can remember getting my first job as a hostess at Pizza Hut just so I could have my own spending money to buy more clothes (I think I may have even be 3 months shy of the legal age to work. but I REALLY wanted my own money to buy more clothes).

At the time, clothes were still an investment. Even the “cheaper” ones.

But not anymore.

Sure, there are still some luxe brands and higher priced retail stores, but for the most part, clothing is cheaper now than it has even been.

How can that be when the price of everything else – education, housing, food – has gone up?

The short answer is overseas production.

At one time, the majority of clothing was manufactured in North America.

Today, 98% of our clothing is made overseas.

So, why should we care?

We’re saving money on our clothing, right? Isn’t that a good thing?

You can literally walk into a fast fashion retailer like Zara, H&M, or Target and buy a pair of pants for less than you’re likely to spend on your lunch.

But ironically, those cheap pants come at a hefty price.

And it’s actually costing you and the rest of the world.

Cheaply made clothing falls apart, fades in colour, and loses it’s shape quicker than well made clothing. Period.

Which means a viscious cycle of buying over and over again to replace those cheap pieces.

As a result, more than 21 BILLION (!!!) pounds of clothing is being thrown away every year and ending up in landfills – making clothing the second largest cause of pollution on the planet (behind oil).

Picture Credit: www.trustedclothes.com

That should be enough reason to want to become a more consious consumer, but there is also the issue of human rights and fair wages for the mostly female workers making our clothing overseas.

Women who are seperated from their children for long periods of time in order to work in these factories.

Women who are forced to work overtime (and not compensated accordingly) in order to meet the insane production demands of these fast fashion retailers (who are trying to meet the demands of our consumer hungry society).

Women who are subject to abuse (physical and sexual) by their supervisors and regularly injured on the job because of unsafe environments – some even losing their lives because of it (remember the Rana Plaza disaster of 2013?).

A rescuer carrying an injured boy from the rubble of Rana Plaza. Picture Credit: Toronto Star

If you want to find out more about where your clothing is from, I recommend watching the documentary The True Cost which explores the links between consumer pressure for low-cost high fashion and the meager existences of the sweatshop workers who produce those goods.

In the meantime though, I want to talk about some simple ways YOU can make a difference and become a more conscious consumer when it comes to your clothing purchases.

And no, I am not going to tell you that you need to spend $1500 on an “ethically produced” coat – I am not about to do that myself so I’m not going to try and tell you to do it either.

I am however, going to share with you some of my favourite ways to build a sustainable wardrobe and become a more conscious consumer when it comes to clothing and fashion.

1. Make friends with your local tailor and shoe repair guy.

Instead of throwing out those pants that ripped at the waistband when you were struggling to pull them up by the belt loops (oh, was that just me?! HA HA) or tossing those ankle booties that the heel started to loosen on, take them in and get them repaired.

Tend to your clothing instead of tossing it.

2. Upcycle.

Turn the items that you may be bored of (and tempted to toss) into fun new pieces!

Check out this article on 100 ideas for upcyling your clothing then ask a friend who is handy with a sewing machine (if you’re not) to help, or go to your local tailor again to see what they can do for you.

3. Become a “slow fashion” consumer.

Buying better quality clothing that is locally produced will be more expensive for sure, but it doesn’t have to break the bank.

For example, buying a pair of Yoga Jeans manufactured in Canada by Second Clothing can cost you anywhere from $99 to $179, which yes, is more expensive than a $40 pair of jeans from Old Navy.

But I can guarantee you that the Yoga Jeans will last longer, won’t lose their shape after one wear, and are even more flattering on & comfortable to wear.

Paying a bit more for better made clothing is a smarter ROI (return on investment) and will save you money in the long run because you’re not having to pay to replace the same piece over and over again.

4. Wear other people’s clothes.

Check out your local thrift store or consignment shop for some great pieces at seriously discounted prices.

Or shop for free by hosting a clothing swap with your girlfriends! SO. MUCH. FUN.

5. Rent your clothes.

When it comes to special occassion items, I understand you may not want to wear the same dress to every wedding or Christmas party you’re invited to.

But you don’t need to buy a new dress for every special event either.

There is now an entire industry dedicated to rental attire for those special events – you can rent your dress, your jewellery, even your handbag!

6. Have a plan when it comes to shopping.

The fact is, most of us wear only 20% of our clothing, 80% of the time.

What a waste!

We have these overstuffed closets full of clothes we don’t wear because we buy on impulse or because something is “on sale”, and then it sits in our closet never to be worn because we don’t have anything else to go with it.

I don’t expect you to stop shopping at your fave fast fashion retailer right away, but the next time you are considering buying an item, give some thought as to HOW you are going to use it and what will you wear it with.

If you can’t think of at least 3 different outfits you can make out of that one piece, leave it be.

A great way to plan your wardrobe effectively and make sure you are wearing everything is creating Capsule Wardrobes – having a set number of pieces that all can be mixed and matched with one another.

Overwhelmed at the idea of creating a Capsule Wardrobe?

My Effortless Style Kit can help – click here to find out more!

See? There are lots of inexpensive (and even fun!) ways you can become a more conscious consumer when it comes to your clothes.

What is your fave?

Click here to come on over to my Facebook Group, The Style Society and let me know.

Or if you have some other ideas as well, I’d love to hear from you!

Dress Yourself Happy

Dress Yourself Happy

The other day I posted a picture in my Style Society Society Facebook Group, showing one of my fave pairs of shoes and talking about how happy they make me feel.

Heart embellished, pink suede, open toed, with an “easy to manage” respectable heel height.

These are seriously HAPPY shoes!

And it got me to thinking how often I turn to clothing to boost my mood.

What about you?

I personally think everyone should have pieces of clothing (and by “clothing” I mean clothes, accessories, shoes, etc.) that make them just a little bit giddy – items that make you smile, put a little spring in your step, and you’re excited to wear.

And if you don’t have any, you need some…STAT!

Not sure where to start?

No, worries…I’ve got an idea for you!

I started thinking about “happiness inducing” pieces and the one item that instantly came to mind and that could work for everyone…

Polka Dots!

A classic print (that is never out of style), polka dots are just FUN!

So, I thought I’d put together a few outfit combinations using polka dots to get your creative juices flowing and give you some inspiration to try this fun print.

Tip #1 Pair colourful polka dots with other neutrals like denim, white, or a soft grey.

Then add in a contrasting coloured shoe and accessories to up the fun factor!

 

Tip #2: Go for a neutral coloured polka dot piece and pair it with another print or pattern in a similar colour palette (with one added “pop” of colour of course!) to get creative with your polka dots.

Super stylish but super easy!

Tip #3: When in doubt, do your dots in your footwear and build the rest of your look around your shoes.

Keep it all within the same colour palette or take it up a notch (but be prepared to get noticed!) with a contrasting colour like a pink, orange, or purple.

This is some seriously smile inducing style!

 

So, are you ready to get your smile on with some “happy style” and some polka dots?

If polka dots aren’t for you, what would make you giddy with excitement to wear?

Come on over and share it with me in my Style Society Facebook Group.

Or just come on over to see what everyone else is doing to get their style on!

It’s a private group so you do have to request to join, but it’s totally free!

Looking forward to seeing you there…